An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
A)Trial
B)Adoption
C)Interest
D)Evaluation
E)Awareness

Question

Quizplus · Accepted Answer

The individual is in the awareness stage, as they have knowledge of the product's existence but have not sought out additional information or shown any further interest in the product.

An Individual Knows That a Product Exists, but Has Little