DirecTV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.
A)introduction
B)growth
C)maturity
D)early
E)decline

Question

Quizplus · Accepted Answer

DirecTV cutting back on advertising expenditures to minimum levels and reducing the number of channel members indicates that its product is in the decline stage of its life cycle. Companies shift their focus from marketing and promoting their product to trying to maximize their profits in the decline stage.

DirecTV Cut Back Advertising Expenditures to Minimum Levels and Reduced