Thomas is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Thomas is most likely participating in the ___ phase of the new-product development process.
A)concept testing
B)business analysis
C)idea screening
D)idea generation
E)test marketing

Question

Quizplus · Accepted Answer

Thomas is participating in the concept testing phase, where potential customers are asked about their interest in the new product idea and their preferences regarding features.

Thomas Is a Member of a Consumer Marketing Panel and Has