Sam tells Carl that he likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. He is asking Carl to proceed to which stage of the new-product development process?
A)Idea generation
B)Business analysis
C)Commercialization
D)Test marketing
E)Screening

Question

Quizplus · Accepted Answer

Sam is asking Carl to conduct a business analysis which involves estimating sales, costs, and profits. This indicates that the idea for the new three-lace running shoe has already been generated and screened, and now the team is in the business analysis stage.

Sam Tells Carl That He Likes His Team's Idea About