Marketers at organizations engaged in nonprice competition
A) are more concerned about knowing competitors' prices than are marketers in organizations that are engaged in price competition.
B) are not concerned about the prices of competing brands.
C) need competitive price information to make sure that their products are priced at approximately the same level as the prices of competing brands.
D) rely on customers to help them gather information regarding the prices of competing brands.
E) experience high levels of price instability.

Question

Quizplus · Accepted Answer

Marketers at organizations engaged in nonprice competition need competitive price information to make sure that their products are priced at approximately the same level as the prices of competing brands. While they may not be as focused on price as marketers in organizations engaged in price competition, they still need to be aware of pricing trends to stay competitive. They may gather this information through various sources, such as market research or industry publications.

Marketers at Organizations Engaged in Nonprice Competition