Which of the following pricing policies involves entering a market with a single low price and not significantly increasing the price even upon gaining a major market share?
A)introductory price dealing
B)temporary price cut policy
C)skimming price policy
D)penetration pricing policy
E)zone pricing policy

Question

Quizplus · Accepted Answer

A penetration pricing policy tries to sell the whole market at one low price.An important difference between penetration pricing and low introductory price dealing is that firms using introductory price dealing increase the price of their product once the offer period is over.

Which of the Following Pricing Policies Involves Entering a Market