The "selling formula" approach to making a sales presentation is really a combination of the "prepared sales presentation" approach and the "consultative selling" approach.

Question

Quizplus · Accepted Answer

The "selling formula" approach includes elements of both the prepared sales presentation and the consultative selling approaches. It involves a structured presentation that includes asking questions to understand the customer's needs and tailoring the presentation to address those needs.

The "Selling Formula" Approach to Making a Sales Presentation Is