Which of the following adopter groups is most important to "sell"-given the importance of opinion leaders?
A)late majority
B)early majority
C)laggards
D)innovators
E)early adopters

Question

Quizplus · Accepted Answer

Early adopters are well-respected by their peers and often are opinion leaders.Marketers should be very concerned with attracting and selling the early adopter group.

Which of the Following Adopter Groups Is Most Important to "Sell"-Given