Regarding adoption-curve groups,which of the following is true?
A)By the time the early majority buy a product it is usually in the market maturity stage of the product life cycle.
B)The early adopters have many contacts outside their own social group and are important in spreading information to laggards.
C)Business firms in the late majority group tend to be conservative,smaller-sized firms with little specialization.
D)The laggard group may be slow to adopt,but it is so large that it is very important to reach its members.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The late majority are cautious about new ideas.Often they are older and more set in their ways,so they are less likely to follow early adopters.Business firms in this group tend to be conservative,smaller-sized firms with little specialization.

Regarding Adoption-Curve Groups,which of the Following Is True