A producer is likely to focus its promotion effort on stimulating primary demand at which stage in the product life cycle?
A)market introduction
B)market growth
C)market maturity
D)sales decline
E)when selective demand is over

Question

Quizplus · Accepted Answer

During market introduction,the basic promotion objective is informing.If the product is a truly new idea,the promotion must build primary demand.

A Producer Is Likely to Focus Its Promotion Effort on Stimulating