A marketing manager should realize that the adoption curve concept implies
A)the firm's promotion target should always be the innovators.
B)the laggards are cautious,but they are willing to adopt a new product quickly if advertising gets their attention.
C)using different promotional mixes for different adopter groups.
D)the firm's promotion target should always be the opinion leaders.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Promotion efforts usually need to change over time to adjust to differences among the adopter groups.

A Marketing Manager Should Realize That the Adoption Curve Concept