When a company feels it is following a customer-centric philosophy with a high degree of customer orientation,it may ________________.
A)Keep everyone up-to-date on the progress of the current legislation
B)Generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm
C)Instill a team spirit for the company baseball team
D)Create a customer database
E)None of these

Question

Quizplus · Accepted Answer

Firms that are customer-centric exhibit a high degree of customer orientation, which means they do the following:
1. Instill an organization-wide focus on understanding customers' requirements
2. Generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm
3. Align system capabilities internally so that the organization can respond effectively with innovative, competitively differentiated, satisfaction-generating goods and services

When a Company Feels It Is Following a Customer-Centric Philosophy