Caesars Entertainment has found that it is best to invest in customers who fall into the _________ because they yield more return on investment.
A)Zone of defection
B)Zone of affection
C)Zone of indifference
D)Zone of leaving
E)None of these

Question

Quizplus · Accepted Answer

It's not that Caesars is disinterested in or doesn't want the money of the other customers, but it has learned from its research that customers in the zone of affection spend considerably more money and provide a substantially greater return on customer investment than others.

Caesars Entertainment Has Found That It Is Best to Invest