The zone of defection describes the area where ______________ reside and are prone to leaving a business and defect to competitors.
A)Slightly satisfied and satisfied customers
B)Extremely dissatisfied and somewhat dissatisfied customers
C)Customers who have one bad experience with the firm
D)Satisfaction is no longer an issue and customers become terrorists against the company
E)None of these

Question

Quizplus · Accepted Answer

The zone of defection is the area where customers who are extremely dissatisfied or somewhat dissatisfied reside and are prone to leaving a business and defect to competitors.

The Zone of Defection Describes the Area Where ______________ Reside