Which of the following statements about selling to groups is true?
A) Objectives should not be developed for the first group meeting.
B) Planning should not include developing special visual aids as it may be difficult to hold the attention of a group with aids alone.
C) Information must be gathered about the concerns of each and every person who will attend the meeting.
D) Attempt should not be made to assess the buyers' nonverbal cues because people are greatly inhibited in a group setting.
E) The salesperson should avoid informal presentations when making a sales call on a group of buyers.

Question

Quizplus · Accepted Answer

It is important to gather information about the concerns of each and every person who will attend the meeting as different individuals may have different concerns and motivations for buying. Developing objectives, using special visual aids, assessing nonverbal cues, and using informal presentations can all be effective strategies when selling to groups.

Which of the Following Statements About Selling to Groups Is