Oscar Mayer,a marketer of a variety of meat products introduced Lunchables,a product specifically aimed at children.This is an example of:
A) undifferentiated marketing.
B) differentiated marketing.
C) mass marketing.
D) micromarketing.

Question

Quizplus · Accepted Answer

Oscar Mayer introduced Lunchables as a product specifically meant for children, which means they targeted a specific segment of the market, making it an example of differentiated marketing.

Oscar Mayer,a Marketer of a Variety of Meat Products Introduced