Which of the following is the BEST example of "institutional advertising?"
A) "I'd walk a mile for a Pepsi"
B) "HP is THE standard for personal computers"
C) "Mobil gas makes your car perform better"
D) "Promise her anything but give her Obsession"
E) "Better living through pharmaceutical research"
Correct Answer:
Verified
Q198: Indirect competitive advertising seeks:
A) to develop primary
Q199: A supermarket manager should use _ advertising
Q200: Best Sound, Inc. placed a full-page color
Q201: A major difference between reminder advertising and
Q202: An ad for Toyota's lowest priced truck
Q204: "Comparative advertising":
A) is usually ignored by consumers.
B)
Q205: In its ads, General Mills highlights the
Q206: Many countries forbid this form of advertising.
A)
Q207: Reminder advertising
A) tries to develop primary demand
Q208: Institutional advertising:
A) may try to improve a
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