Each sales manager and salesperson needs to think about the AIDA sequence in deciding what sales approach to use and in evaluating a possible presentation.

Question

Quizplus · Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action, which is a framework used in sales and marketing to guide the communication process. Therefore, both sales managers and salespeople can benefit from considering the AIDA sequence in their sales approach and presentation evaluation.

Each Sales Manager and Salesperson Needs to Think About the AIDA