In an attempt to expand viewership of the television show Mystery Science Theater 3000 in its early days,the producers encouraged viewers to make copies of the show on videotapes and give them to friends.The closing credits included the words "Keep circulating the tapes!" This is an example of:

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Guerrilla marketing refers to unconventional and low-cost tactics used to promote a product or service. Encouraging viewers to make copies of the show and circulate them to friends is an example of such a tactic. Cause marketing involves partnering with a social or environmental cause for mutual benefit, which is not relevant to this scenario. Ambush marketing refers to a company attempting to capitalize on a major event or another company's marketing campaign, which is not relevant to this scenario. Cloud marketing refers to the use of cloud technology for marketing purposes, which is not relevant to this scenario.

In an Attempt to Expand Viewership of the Television Show