While developing its market positioning strategy:

Question

Quizplus · Accepted Answer

The best choice is D because the firm should consider as many feasible options as possible in order not to miss a market opportunity. Choosing the market with the fewest competitors (A) may not necessarily be the best strategy as it may indicate a lack of demand or potential customers. Additionally, the marketer should focus on competing in multiple categories (B) rather than limiting themselves to one. Emphasizing the improvement of product appearance (C) may be a part of the overall strategy, but it should not be the main focus.

While Developing Its Market Positioning Strategy