When preparing perceptual maps,marketers will name the vertical and horizontal axes based on _____________.

Question

Quizplus · Accepted Answer

The vertical and horizontal axes on a perceptual map are named based on the salient attributes of a product or service. These attributes are chosen based on what consumers believe are important in making a purchasing decision. Therefore, option A is the best choice. Options B, C, and D are not relevant to naming the vertical and horizontal axes on a perceptual map.

When Preparing Perceptual Maps,marketers Will Name the Vertical and Horizontal