In addition to salient attributes,brand position diagrams should also compare brands on the basis of __________,such as overall satisfaction or social fulfillment.

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Brand position diagrams should compare brands based on salient benefits to the consumer, such as quality, price, and features. This helps consumers make informed decisions and differentiate between various brands. Additionally, brand position diagrams can also compare brands based on other factors like overall satisfaction or social fulfillment, but salient benefits should be the primary focus. Communication effectiveness, previous purchase decisions, and personal needs assessment are not factors typically used in brand position diagrams.

In Addition to Salient Attributes,brand Position Diagrams Should Also Compare