A market positioning statement:

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A market positioning statement provides strategic direction for each of the marketing mix decision areas, including product/service, price, promotion, and distribution channels. Its purpose is to clearly communicate the unique value proposition of the product or service to the target audience in order to differentiate it from the competition and drive customer preference and loyalty. While it may address both the business and consumer markets, it is primarily focused on defining the business's position within its target market and guiding its marketing tactics accordingly. It does not necessarily relate directly to the firm's market share, nor does it divide potential segments into distinct targets; rather, it seeks to create a specific brand identity and messaging that resonates with customers and inspires them to choose the product/service over alternative options.

A Market Positioning Statement