Apple Computers positioned itself as user friendly and thus gained an advantage over IBM.Apple used positioning by:
A) end benefit
B) cultural symbols
C) brand name
D) product user
Correct Answer:
Verified
Q30: Which of the following is NOT one
Q31: A _ positioning strategy is possible when
Q32: Which of the following is NOT an
Q33: DC shoes emphasized the fact that their
Q34: With end benefit positioning,marketers make a direct
Q36: A(n)_ positioning strategy occurs where the individual
Q37: Gatorade's new G Series moved the brand
Q38: When consumers do not strongly believe that
Q39: The Florida Orange Juice Commission's advertising campaign
Q40: Hellmann's "Real Food Movement" emphasized the fact
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