A _____ positioning strategy is possible when the brand can claim and deliver on the most salient benefits.
A) end benefit
B) central brand
C) brand name
D) product category
Correct Answer:
Verified
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Q27: The first step in the development of
Q28: New Balance,which advertises that their shoes are
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Q30: Which of the following is NOT one
Q32: Which of the following is NOT an
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Q34: With end benefit positioning,marketers make a direct
Q35: Apple Computers positioned itself as user friendly
Q36: A(n)_ positioning strategy occurs where the individual
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