Multiattribute models are used to guage consumer attitudes towards a brand and the importance of the brand's _______________ to the consumer's purchase decision.

Question

Quizplus · Accepted Answer

Multiattribute models are designed to assess a consumer's attitudes towards a brand based on its various attributes or benefits. These models attempt to determine which attributes are most important to consumers when making a purchase decision, and provide insights into how a brand can improve its appeal to its target market. Therefore, the correct answer is B) benefits.

Multiattribute Models Are Used to Guage Consumer Attitudes Towards a Brand