Advertising implemented by retailers and paid for by a manufacturer is called:

Question

Quizplus · Accepted Answer

Vertical cooperative advertising is advertising that is implemented by retailers and paid for by a manufacturer. It is called "vertical" because it involves multiple levels of the supply chain, specifically the manufacturer and the retailers who sell their products. Joint sales promotions, horizontal cooperative advertising, and joint trade promotions all involve some level of collaboration between two or more companies, but they do not specifically involve retailers and manufacturers working together on advertising.

Advertising Implemented by Retailers and Paid for by a Manufacturer