Consumer-oriented sales promotions are part of a promotional ______ strategy.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are designed to pull or attract the consumer towards the product or service. Hence, they are part of a pull strategy. Premiums are a type of sales promotion that involves offering free products or services with a purchase, while trade promotions are targeted at intermediaries or retailers, and push promotions are focused on pushing the product through the distribution channels.

Consumer-Oriented Sales Promotions Are Part of a Promotional ______ Strategy