In the ________ stage of the product life cycle,a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial.

Question

Quizplus · Accepted Answer

In the introduction stage of the product life cycle, the main focus is to create awareness and stimulate trial among the target audience. Sales promotion techniques such as sampling and couponing are commonly used during this stage to encourage potential customers to try the product and hopefully become repeat buyers. As a result, a large amount of the promotion budget may be allocated towards these tactics.

In the ________ Stage of the Product Life Cycle,a Large