When calculating the costs of a couponing program,marketers should consider all of the following EXCEPT:

Question

Quizplus · Accepted Answer

The copy and layout of the coupon are related to its design, which is a part of production costs but not a separate cost to consider when calculating the overall costs of a couponing program. Production and distribution costs, the face value of the coupon redeemed, and handling costs are direct expenses associated with the program.

When Calculating the Costs of a Couponing Program,marketers Should Consider