When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition.

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The maturity stage is characterized by a stable level of sales and the primary objective is to maintain market share. Advertising in this stage becomes a reminder to keep consumers aware of the brand. Sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users and protect against competition.

When a Brand Moves to the _________ Stage of the Product