Drawing on almost 50 years of experience, Cotton Council International (CCI), the export promotion arm of the National Cotton Council is devoted to expanding U.S. cotton exports by capitalizing on consumer preference for cotton fiber and its products. CCI spends promotional dollars advertising the benefits of 100 percent cotton clothing. CCI uses:

Question

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CCI uses a pull strategy where they try to entice consumers to purchase more cotton products by promoting the benefits of cotton fiber. This is done through advertising and spreading awareness of the benefits of 100% cotton clothing.

Drawing on Almost 50 Years of Experience, Cotton Council International