Which of the following is the most effective prospecting strategy?
A)Conducting a marketing research on the psychographic profile of the target customers.
B)Getting referrals from the customers.
C)Making cold calls.
D)The Internet.
E)Networking by the salesperson.

Question

Quizplus · Accepted Answer

Getting referrals from current customers is the most effective prospecting strategy as it leverages the trust and relationship already established with the customer. This approach has a higher probability of success as the referred prospect is more likely to be receptive to the sales pitch. The other options are also viable strategies but may require more effort and have a lower success rate compared to referral-based prospecting.

Which of the Following Is the Most Effective Prospecting Strategy