When put together,a sales volume analysis and a marketing cost analysis constitute:
A)A marketing profitability analysis.
B)A detailed study of the unit sales volume by product line.
C)An examination of marketing expenses associated with each marketing unit.
D)A sales management audit.
E)A marketing audit.

Question

Quizplus · Accepted Answer

The sales volume analysis determines how much of each product is being sold, while the marketing cost analysis looks at the expenses associated with achieving those sales. Together, they allow for a calculation of the profitability of the marketing efforts, making it a marketing profitability analysis.

When Put Together,a Sales Volume Analysis and a Marketing Cost