_____ is a promotion activity that tries to spark immediate interest in the consumer.
A) Personal selling
B) Advertising
C) Publicity
D) Sales promotion
E) Press release

Question

Quizplus · Accepted Answer

Sales promotion is a promotion activity that aims to create immediate interest and drive action from the consumer. It involves using short-term tactics such as discounts, coupons, and limited-time offers to encourage purchases. Personal selling focuses on building long-term relationships with customers and providing personalized recommendations, while advertising and publicity work to build brand awareness and reputation over time. Press releases are a form of publicity that shares news and information about a company or product, but do not necessarily aim to generate immediate interest or action from consumers.

_____ Is a Promotion Activity That Tries to Spark Immediate