Which of the following statements is true of culture and international markets?
A) Assuming cultural homogeneity across nations almost guarantees success in international markets.
B) Planning strategies that consider cultural differences in international markets are simple and straightforward.
C) Treating each foreign market as a separate market with its own submarkets and culture is a useful method in marketing.
D) General human tendencies do not vary across cultures and therefore it is insignificant to consider cultural differences in international markets.
E) Ignoring cultural differences is almost a guarantee of success in international markets.

Question

Quizplus · Accepted Answer

Planning strategies that consider cultural differences in international markets are complex to develop and even harder to implement. It makes more sense to treat each foreign market as a separate market with its own submarkets. Ignoring cultural differences-or assuming that they are not important-almost guarantees failure in international markets.

Which of the Following Statements Is True of Culture and International