U.S.based Myva Foods Inc.is expanding its business to the Asian market.Which of the following will be an ineffective practice in the company's efforts to expand to international markets?
A) The company will need to pay close attention to the cultural differences between its home country and the host countries.
B) The company will be able to find out new ways to blend the four Ps of the marketing mix in the new market by making an effort to understand the local culture.
C) The company can apply the same marketing mix it uses in the U.S. market to the Asian market.
D) The company should put more effort into planning strategies for the international markets, even though it has experienced success in the U.S. market.

Question

Quizplus · Accepted Answer

It is an ineffective practice to apply the same marketing mix to the Asian market as to the U.S. market. Each foreign market may need to be treated as a separate market with its own submarkets.

USBased Myva Foods Inc