A _____ refers to the means that a firm chooses for delivering a product to its consumer.
A) pull strategy
B) distribution strategy
C) push strategy
D) communication strategy
E) pricing strategy

Question

Quizplus · Accepted Answer

A distribution strategy refers to the means that a firm chooses for delivering a product to its consumer. A pull strategy involves creating demand for the product among consumers, a push strategy involves pushing the product to the consumer through promotion and advertising, a communication strategy involves the messaging and channels used to communicate the product to the consumer, and a pricing strategy involves the pricing tactics used to sell the product.

A _____ Refers to the Means That a Firm Chooses