If the commercial for Bow-Flex exercise equipment asked readers to phone for a CD on how the exercise system could help them strengthen their muscles, it would be characterized as direct-response advertising.

Question

Quizplus · Accepted Answer

Direct-response advertising is designed to prompt an immediate response, such as calling a phone number or visiting a website, and requesting more information or making a purchase. In this scenario, the commercial is requesting viewers to call for a CD, which is a direct response, making it an example of direct-response advertising.

If the Commercial for Bow-Flex Exercise Equipment Asked Readers to Phone