Databases help companies choose the prospects they can serve most effectively and profitably.
Correct Answer:
Verified
Q7: By providing a tangible response,direct marketing enables
Q8: Seamless,consistent communication helps a firm build a
Q9: Telemarketing is less costly than personal selling.
Q10: Direct marketing tends to suffer from clutter
Q11: The direct marketing database is a company's
Q13: Telemarketing should never be used if the
Q15: Direct marketing interaction can take place at
Q16: Mass marketing is the best way to
Q17: Most salespeople perform four key communications functions:
Q20: The construction of trade-show booths and exhibits
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