When used to determine how to allocate funds for advertising,the _____ method has three steps-defining objectives,determining strategy,and estimating cost.

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Quizplus · Accepted Answer

The objective/task method is the only method mentioned that involves defining objectives, determining strategy, and estimating costs as three distinct steps. The other methods may involve estimating costs and setting objectives, but do not necessarily include a step focused on determining strategy.

When Used to Determine How to Allocate Funds for Advertising,the