RadTech, a trade association for the advancement of ultraviolet (UV) technology, brought in ten consumers to discuss issues associated with the safe adoption of UV technology in a range of industries including automotive, fresh produce, and household products. A trained moderator led unstructured discussions and guided participants to reveal their true feelings about the use of UV technology. Which of the following is described in the example?

Question

Quizplus · Accepted Answer

The scenario describes a focus group, which is a research method that involves bringing together a small group of people to discuss a topic or product and provide feedback. A trained moderator leads the discussion and encourages participants to reveal their true feelings and opinions about the subject.

RadTech, a Trade Association for the Advancement of Ultraviolet (UV)