Before Kraft introduced Philadelphia Single Size Cream Cheese Spreads, it test marketed them in California markets to see if the amount of the serving was acceptable and to determine the best pricing strategy to use with the new product. This was an example of _____ research.

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Test marketing is a form of experimental research where a product is introduced in a limited area to evaluate its performance and gather data on consumer reactions and preferences.

Before Kraft Introduced Philadelphia Single Size Cream Cheese Spreads, It