Forrester Research carried out an evaluation of ShoeSource.com. Users of the ShoeSource Web site were asked questions about the ease of using the Web site and their perceptions of the site. Which research method was most likely used to learn consumer's perceptions of ShoeSource.com?

Question

Quizplus · Accepted Answer

The most likely research method used to learn consumer perceptions of ShoeSource.com is a survey, as it involves asking questions directly to the users about their experiences and perceptions. The other methods listed (experimental, simulation, observation, ethnographic) are not as suitable for gathering insights into user perceptions of a website.

Forrester Research Carried Out an Evaluation of ShoeSource