To help food advertisers produce more effective advertising, the Food Marketing Institute did a study in which it asked respondents if they wanted to eat more nutritiously in order to lose weight, to prevent health problems later in life, to follow their doctor's advice, or to manage an existing medical condition. The answer to this question is an example of _____ research.

Question

Quizplus · Accepted Answer

The study conducted by the Food Marketing Institute is an example of quantitative research because it involves collecting numerical data on respondents' reasons for wanting to eat more nutritiously.

To Help Food Advertisers Produce More Effective Advertising, the Food