When using the _____,a salesperson relates a product's benefits to the customers' needs using the product's features and advantages to support the claims made.

Question

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In benefit selling, the salesperson relates a product's benefits to the customer's needs using the product's features and advantages as support. This technique is often referred to as the FAB selling technique (Feature, Advantage, and Benefit).

When Using the _____,A Salesperson Relates a Product's Benefits to the Customers