Which type of personal selling presentation is the most consistent with the marketing concept?

Question

Quizplus · Accepted Answer

The need-satisfaction presentation is the most consistent with the marketing concept because it focuses on understanding the customer's needs and wants and then providing a solution that satisfies those needs. This aligns well with the marketing concept, which emphasizes the importance of customer satisfaction and meeting their needs. The other options listed (stimulus-response, formula selling, and straight rebuy presentations) are less customer-focused and do not prioritize meeting the customer's specific needs and wants.

Which Type of Personal Selling Presentation Is the Most Consistent