Which stage in the personal selling process will a salesperson begin converting a prospect into a customer by creating a desire for the product he or she is selling?

Question

Quizplus · Accepted Answer

During the presentation stage, the salesperson will showcase the benefits and features of the product to the prospect, with the aim of creating a desire for the product and eventually convincing the prospect to make a purchase.

Which Stage in the Personal Selling Process Will a Salesperson