Air Canada recently lost a passenger's dog in-transit from San Francisco to Vancouver.The company immediately went on Twitter to inform the public and ask people if they have seen the dog.Using Twitter in this way is an example of:

Question

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Air Canada using Twitter to inform the public and ask for help in finding the lost dog is an example of public relations, as the company is managing its relationship with customers and the public by communicating in a transparent and responsive manner. Sales promotion, publicity, and advertising typically refer to promoting or selling products or services, whereas in this case, the focus is on managing a crisis and maintaining a positive image for the company.

Air Canada Recently Lost a Passenger's Dog In-Transit from San