Which of the promotional elements has the greatest difficulty in getting media cooperation?

Question

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Public relations often have the greatest difficulty in getting media cooperation as they rely on building relationships with journalists and media outlets to secure coverage. Unlike advertising or consumer promotion, where companies pay for space or time, public relations tactics rely on earned media coverage, making media cooperation crucial for success. However, media outlets receive a high volume of pitches and choosing which stories to cover is at their discretion, making it difficult for public relations professionals to secure coverage.

Which of the Promotional Elements Has the Greatest Difficulty in Getting